Dharani Website

Dharani FaM Coop Ltd.

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Website designed and developed for Dharani FaM Coop Ltd., a small holder Farmers’ Cooperative, in Anantapur District of Andhra Pradesh, India. It is an e-commerce portal to sell organic produce of the farmers.

TC Website

Timbaktu Collective

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Website designed and developed for Timbaktu Collective, an NGO working with the marginalised in Anantapur District of Andhra Pradesh, India. Read also: The making of the Timbaktu Collective website  

TC Website

The making of Timbaktu Collective website

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Designing the Timbaktu website was not a merely about designing a website. It was more to do with communication design. The primary factor being the medium itself and in that the medium determines the design. Here you have 15-20 seconds of the audience attention. So, the question then is (i) how does one retain the […]

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Design Musings

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I live in a world where everybody has to push past crowds and struggle for moments of lime light… As healthy as competition is, some very big people take the stage. Some people worship them..most people ARE them. In an environment like this, how could I possibly take up Design, where for the rest of […]


Who Moves the Creative-Change Cheese?

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“Creativity results from the interaction of a system consisting of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognize and validate the innovation”, says Mihalyi Csikszentmihalyi, who has written much about the innate connection between creativity, happiness and meaning calling it “flow”. […]