Impact-Comm-Disconnect

Do NGOs need to communicate better..?

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There is much debate among the philanthropic circles about NGO communications. The view largely seems to be that NGOs need to do much more to get across to their supporters and constituencies. While mostly the donor and the NGO opinion is that they are largely satisfied with the work being done, what is being missed […]

Whats-your-story

Why tell a Story…?

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We human beings are wired for stories. Whether as children at our grandmother’s knee or as youngsters watching a movie or as adults reading a magazine on sports or politics, we are constantly engaged with stories. Our thinking is influenced, moved, sculpted by stories… as much as our emotions and psyches respond and react to […]